RESUME
Michael J. Kraycik
Gap (Chester Co.), PA
610.217.9453
mike.kraycik@gmail.com
www.Kraycik.com
Professional Summary:
- 18 years of digital communications experience
- Very early "e" channel adopter (1994)
- Self-driven, autonomous, team player
- Meticulously organized & process/results oriented
- Excellent interpersonal, communication, negotiating and business/tech "translation" skills
- Highly creative, innovative & empathetic
- Natural leader
- Change embracing
- Strong influencer & synergistic relationship builder between functions (technical, sales, marketing)
Education & Credentials:
- Bachelors Degree (BFA) , Communications Design, Kutztown University, 1990 (Commercial Art and Advertising)
- Member, Word of Mouth Marketing Association (WOMMA), 2009-Present
- Member American Marketing Association, 2010-Present
- Member Philadelphia Interactive Marketing Association, 2011-Present
- Interwoven TeamSite Content Management Certification, (Interwoven Bethesda, MD) 2003
- Penn State Continuing Education Management Courses, 1998-99 Management for non-consultants, Fundamentals
of Project Management, Resource Allocation, PMI Introduction
- Professional Webmaster Certification, Penn State University (Great Valley, Malvern PA), 1999
(Including some technical, usability/design, strategy & Internet Legal/Security compliance coursework)
Professional Competencies:
Digital Communications:
- Business strategy & planning development
- Brand strategy and messaging
- Program/Campaign strategy & development
- Project/tactical management
- eMarketing (websites, social, video, mobile, email, CIM, SEM/SEO, microsites, landing pages)
- Content development/management
- Campaign development/management
- Budget development/management
- Strategic alignment & global compliance (brand, legal, regulatory and security)
- Best practices & process development
- Analytics reporting & analysis
- Demand/lead gen & eCRM
- Copy writing/editing
- Customer service support & training
- Agency, off-shore & vendor management
- Usability methodologies
- Digital & information design
- Research, analyze and advocacy for emerging technologies and tactics
- Cross-functional relationship building
- Research, functional/spec & requirements dev
- QA/QC testing & compliance
Programs/Technologies:
- Dreamweaver
- Flash
- Photoshop
- QuarkXPress
- PowerPoint
- Visio
- MS Office Suite
- HTML/CSS/Javascript/PHP (light)/XML
- Access
- MS Project
- Omniture, WebTrends, Google Analytics
- Google Appliance
- Exact Target (& various email tools)
- SalesForce.com
- Interwoven TeamSite
- Eloqua
Professional Experience:
Comcast Spotlight
West Chester, PA
2012-Present
Digital Marketing Manager
Responsibilities:
- Manage 5 person Marketing team for the Eastern Division of Comcast Spotlight (the ad sales division of Comcast Cable).
- Print, POP display, Web, Design/production
- Mobile, Email and Social Media Marketing
E. I. du Pont de Nemours and Company (DuPont)
Wilmington, DE
2002-Present (3 positions)
2009-Present: eMarketing Specialist
DuPont Building Innovations consultant role
Responsibilities: surfaces.dupont.com| countertops.dupont.com | builder.dupont.com
- North American eMarketing campaign/program development & management
- Includes both Residential (B2C Home) and Commercial (B2B Healthcare, Commercial Construction,
A&D) segments including
Corian, Zodiaq and Tyvek DuPont Hero brands
- Highlights include SEM, SEO, microsites, mobile and social media campaigns/programs
facebook.com/CorianDesign, Corian on Twitter, YouTube & flickr
- Cross-functional team best practices/management (MC/IT), ECM calendar and process implementation
- Agency and IT (Off-shore) vendor management and upper management analytics analysis and reporting
2005-2009: Global Website Manager
DuPont Ag & Nutrition Business Growth Platform consultant role
Responsibilities: cropprotection.dupont.com | DuPont Ag & Nutrition | DuPont Pest Products | REACH Global Regulatory Website
- Strategic eMarketing global platform planning & support
- Tactical global eMarketing campaign development & support
- Webmaster & Content Manager for US Ag websites & internal Crop Intranet
- Global website regulatory and legal compliance lead
- Vendor/Agency coordination
2002-2005: Content Manager
DuPont Crop Protection (US) and DuPont Qualicon (Global) consultant role
Responsibilities: cropprotection.dupont.com | DuPont Qualicon
- Webmaster/Content Manager- Content creation, aggregation and hands-on management/maintenance for
- DuPont CPP US and Qualicon (Healthcare & Microbial Testing SBU) external websites as well as internal
- Crop Intranet (Internal Communications)
- Vendor/Agency coordination
- Creative support for Interactive marketing projects
Planalytics, Inc.
planalytics.com
Wayne, PA
2000-2002
Interface (Interactive) Specialist
Interactive (app/UX, web) design/campaign development & marketing support for this long-range weather
& strategic
retail planning firm (in the Human-Computer Interface Group)
ZWorkz.com
zworkz.com
Wayne, PA
1999-2001
Co-Founder and IT/Marketing Director
Interactive design & strategic marketing for this web-based data solutions and online community provider
(sold to a high-profile Healthcare Technology provider in 2001)
Included contract work with The AMA, JAMA, AllScripts Healthcare and JobOptions.com
Co-founder/venture capitalist
CoreTech Consulting Group
CoreTech.com
King of Prussia, PA
1998-1999
Interactive Marketing Designer
Interactive design/development for this medium-sized IT consulting firm
Included work for various local pharmaceutical industry clients
Ziff-Davis Publishing (ZDNet)
ZdNet.com
Colorado Spring, CO
1997-1998
Interactive Marketing Manager
Strategic and tactical Interactive marketing program support/development
National Association of Colleges and Employers (NACE) (JobWeb)
NACE
Bethlehem, PA
1994-1997
Asst. Art Director / Webmaster (JobWeb.com)
Pioneered first-generation eRecruiting website JobWeb in early 1995
Named consistently top ten Job websites nationally from 1995-1997
Freelance Designer & Computer Pre-Press Specialist
Allentown, PA
1990-1994
Freelance
Freelance Designer & Computer Pre-Press Specialist | Self Employed and American Color, Inc.
Interests & Miscellaneous:
Eagle Scout (1985); Writing; Screenwriting; Acting; Photography; Hockey; Weightlifting; Martial Arts;
Outdoors; Painting; Technology
References/URLs available upon request.
Copyright 2017 © Michael J. Kraycik. All Rights Reserved.