Data Mining Services CoreTech Consulting Group, Inc.

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Data Mining Services

Experienced, broad-based Data Mining solutions

The Gartner Group has estimated that more than 20% of Fortune 1000 companies presently use automated data mining tools. By 2000, that number is expected to climb to 45%.

In the information age, business is increasingly decision oriented. Data mining is a key technology for upgrading your organization’s decision making processes. As more firms employ this technology, data mining has become a necessity.

Data mining borrows from the fields of statistics and artificial intelligence to deliver highly leveraged business value. Data mining is largely the construction of predictive models from example data through machine learning.

The CoreTech Advantage
CoreTech’s Data Mining Services organization has experience in data mining processes, tools and technologies, which other vendors simply can’t match. CoreTech staff are published in the field and have worked on a wide variety of data mining projects.

CoreTech’s data mining staff employ best-of-breed tools to provide the highest possible level of impact. We then apply these tools to the business problem, but with a holistic perspective. By leveraging the technical skills and broad knowledge base resident across the firm’s competencies CoreTech’s data mining consultants are able to provide true end-to-end business value.

CoreTech Service Offerings
CoreTech provides services tailored for four specific fields:
     • Data Scoring
     • Database Cleansing
     • Target (Database) Marketing
     • Customer Churn Prediction

Data Scoring projects involve the construction of predictive models of business data. Credit scoring, for example, scores loan or credit customer behavior. This will allow future applicants for such services to be evaluated on a quantitative basis. Data mining has demonstrated its worth in this field by providing more objective judgment than human experts and more accurate results than conventional statistical analysis.

Database Cleansing projects build filtering systems which will flag anomalous fields or records based on a sample of the customer’s data base. Studies have shown that real-world large-scale databases are typically full of data quality problems, many of which can be detected automatically through data mining.

Target Marketing projects deliver customer scoring or clustering systems which allow marketers to focus on market prospects which are more likely to respond to marketing efforts. Sophisticated models of customer behavior provide marketers with a tool to decide who is most likely to purchase their products.

Customer Churn Prediction projects produce models which predict whether customers will abandon services such as telecommunications or other subscription services. Such predictive systems allow clients to focus retention efforts on customers which are likely to defect.

CoreTech’s Flexible Service Delivery
CoreTech data mining services usually fall into one of three engagement types: Data Mining Expert Services, introductory pilot projects, called Data Insight Projects and more extensive Start-to-Finish Data Mining Projects.

Data Mining Expert Services
CoreTech provides expert guidance for clients interested in initiating internal data mining activities. Training and tool selection are among a range of services available.

Data Insight Projects
Data Insight Projects are exploratory projects which use a subset of customer data and place a greater emphasis on analysis and descriptive statistical summaries of client data. The primary deliverables are a report detailing CoreTech’s findings and recommendations about high value next steps.

Start-to-Finish Data Mining Projects
These projects involve all phases of data mining, from data extraction to model installation. In a Start-to-Finish Data Mining Project, CoreTech will advise the customer regarding data selection and extraction then analyze and model client data, as well as install resulting models.

CoreTech Understands The Business of Knowledge Management
We offer a full range of consulting services from strategic to tactical assessments, education to design, deployment and support of Knowledge strategic to tactical assessments, education to design, deployment and support of Knowledge Management initiatives throughout the business enterprise.

Contact us today for more information