e-metrics - CoreTech Consulting Group, Inc.

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Targeting Your e-business Destination

Introduction
e-business, like any other business activity, requires focused thinking and sound, methodical planning. To survive in a global marketplace that many consider "brutally efficient", executives and management need to conceive and execute their e-business initiatives with a clear vision. CoreTech Consulting Group, Inc. developed e-metrics specifically to help you discover, define and clarify your e-business strategy.

All too often, consulting organizations become comfortable with one
e-business strategy and attempt to fit it to all of their customers. At CoreTech, we make no such assumptions. We recognize that certain products and services lend themselves to differing e-business approaches and online market opportunities. The CoreTech team works with you to uncover these opportunities and construct action plans to take advantage of them.

What is e-metrics?
e-metrics is an executive level, collaborative strategic discovery and definition process, lasting 2 days. During an e-metrics session, our consultants facilitate the dissection of market opportunities and business processes that would benefit from e-business empowerment. The ultimate goal is to increase top-line revenues, market awareness, improve productivity within the enterprise and positively affect bottom line results.

What e-metrics Can Do For You
At the conclusion of an e-metrics session, your executive and management team can expect to have a clear understanding of the following key business drivers and indicators:

Market Segment Definition

Customer Profile

Buyer Values

Mapping of Values to Service Offerings

Position versus Positioning

Value Proposition

Key Processes and Assets

Strengths and Weaknesses

Competitors

Strategic Partnering Matrix

Understanding your position in the marketplace and what differentiates your business is fundamental to your e-business success. By clarifying these critical elements, we help you construct a solid foundation on which to build an e-business strategy. Through additional collaborative activities, an e-metrics session helps you define a valid e-business initiative and then assists you in the creation of implementation plans and performance metrics.

The e-metrics Process
CoreTech Consulting Group provides you with a two day, off-site, facilitated program. Together with your senior management team, we examine the impact of e-business opportunities relative to your current business operations.

Day 1 - e-business Transformation
Using CoreTech’s TOPP Discipline^SM, we review your Technology, Organization, People and Processes to determine strengths and weaknesses. We blend these observations with your corporate values and mission, critical success factors, corporate goals, current market position, and market delivery capabilities to build a high level map that shows both your current business state and a desired e-business state.

Day 2 - e-business Scenario Planning
The focus turns to working on a solution to the main issue: how best to energize your traditional business with an e-business strategy? The answer lies in the foundation built during the e-metrics Transformation phase and also in understanding the driving forces operating in the e-business marketplace.

To better grasp how external forces may affect your e-business direction, the e-metrics process helps the collaborative team to develop various e-business scenarios. The intent is to look into the future and project not only the expected path of your e-business initiative, but also alternative and contingency scenarios.

e-metrics Deliverables
Following a two-day collaborative session, the e-metrics team will assemble a 30-40 page document on a recommended, phased e-business blueprint. A complete formal report will be bound for your review and reference. (Also included will be a complete Power Point Presentation.) Contained in the report will be the following:

Strategic Planning Session Results

Customer and Industry e-business research

Mapping of e-business initiatives to buyer values and corporate goals

Collaborative e-business initiatives and strategy

Phased e-business road map with estimated required expenditures, timeline for phased approach, and recommended prioritization

Contact us today for more information