Resume Michael Kraycik Digital Marketing

RESUME

Michael J. Kraycik
Gap (Chester Co.), PA
610.217.9453
mike.kraycik@gmail.com
www.Kraycik.com

Professional Summary:

18 years of digital communications experience
Very early "e" channel adopter (1994)
Self-driven, autonomous, team player
Meticulously organized & process/results oriented
Excellent interpersonal, communication, negotiating and business/tech "translation" skills
Highly creative, innovative & empathetic
Natural leader
Change embracing
Strong influencer & synergistic relationship builder between functions (technical, sales, marketing)

Education & Credentials:

Bachelors Degree (BFA) , Communications Design, Kutztown University, 1990 (Commercial Art and Advertising)
Member, Word of Mouth Marketing Association (WOMMA), 2009-Present
Member American Marketing Association, 2010-Present
Member Philadelphia Interactive Marketing Association, 2011-Present
Interwoven TeamSite Content Management Certification, (Interwoven Bethesda, MD) 2003
Penn State Continuing Education Management Courses, 1998-99 Management for non-consultants, Fundamentals
of Project Management, Resource Allocation, PMI Introduction
Professional Webmaster Certification, Penn State University (Great Valley, Malvern PA), 1999
(Including some technical, usability/design, strategy & Internet Legal/Security compliance coursework)

Professional Competencies:

Digital Communications:

Business strategy & planning development
Brand strategy and messaging
Program/Campaign strategy & development
Project/tactical management
eMarketing (websites, social, video, mobile, email, CIM, SEM/SEO, microsites, landing pages)
Content development/management
Campaign development/management
Budget development/management
Strategic alignment & global compliance (brand, legal, regulatory and security)
Best practices & process development
Analytics reporting & analysis
Demand/lead gen & eCRM
Copy writing/editing
Customer service support & training
Agency, off-shore & vendor management
Usability methodologies
Digital & information design
Research, analyze and advocacy for emerging technologies and tactics
Cross-functional relationship building
Research, functional/spec & requirements dev
QA/QC testing & compliance

Programs/Technologies:

Dreamweaver
Flash
Photoshop
QuarkXPress
PowerPoint
Visio
MS Office Suite
HTML/CSS/Javascript/PHP (light)/XML
Access
MS Project
Omniture, WebTrends, Google Analytics
Google Appliance
Exact Target (& various email tools)
SalesForce.com
Interwoven TeamSite
Eloqua

Professional Experience:

Comcast Spotlight
West Chester, PA
2012-Present

Digital Marketing Manager

Responsibilities:

Manage 5 person Marketing team for the Eastern Division of Comcast Spotlight (the ad sales division of Comcast Cable).
Print, POP display, Web, Design/production
Mobile, Email and Social Media Marketing

E. I. du Pont de Nemours and Company (DuPont)
Wilmington, DE
2002-Present (3 positions)

2009-Present: eMarketing Specialist
DuPont Building Innovations consultant role

Responsibilities: surfaces.dupont.com| countertops.dupont.com | builder.dupont.com

North American eMarketing campaign/program development & management
Includes both Residential (B2C Home) and Commercial (B2B Healthcare, Commercial Construction,
A&D) segments including Corian, Zodiaq and Tyvek DuPont Hero brands
Highlights include SEM, SEO, microsites, mobile and social media campaigns/programs
facebook.com/CorianDesign, Corian on Twitter, YouTube & flickr
Cross-functional team best practices/management (MC/IT), ECM calendar and process implementation
Agency and IT (Off-shore) vendor management and upper management analytics analysis and reporting

2005-2009: Global Website Manager
DuPont Ag & Nutrition Business Growth Platform consultant role

Responsibilities: cropprotection.dupont.com | DuPont Ag & Nutrition | DuPont Pest Products | REACH Global Regulatory Website

Strategic eMarketing global platform planning & support
Tactical global eMarketing campaign development & support
Webmaster & Content Manager for US Ag websites & internal Crop Intranet
Global website regulatory and legal compliance lead
Vendor/Agency coordination

2002-2005: Content Manager
DuPont Crop Protection (US) and DuPont Qualicon (Global) consultant role

Responsibilities: cropprotection.dupont.com | DuPont Qualicon

Webmaster/Content Manager- Content creation, aggregation and hands-on management/maintenance for
DuPont CPP US and Qualicon (Healthcare & Microbial Testing SBU) external websites as well as internal
Crop Intranet (Internal Communications)
Vendor/Agency coordination
Creative support for Interactive marketing projects

Planalytics, Inc.
planalytics.com
Wayne, PA
2000-2002

Interface (Interactive) Specialist
Interactive (app/UX, web) design/campaign development & marketing support for this long-range weather
& strategic retail planning firm (in the Human-Computer Interface Group)

ZWorkz.com
zworkz.com
Wayne, PA
1999-2001

Co-Founder and IT/Marketing Director
Interactive design & strategic marketing for this web-based data solutions and online community provider
(sold to a high-profile Healthcare Technology provider in 2001)
tag heuer replica Included contract work with The AMA, JAMA, AllScripts Healthcare and JobOptions.com
Co-founder/venture capitalist

CoreTech Consulting Group
CoreTech.com
King of Prussia, PA
1998-1999

Interactive Marketing Designer
Interactive design/development for this medium-sized IT consulting firm
Included work for various local pharmaceutical industry clients

Ziff-Davis Publishing (ZDNet)
ZdNet.com
Colorado Spring, CO
1997-1998

Interactive Marketing Manager
Strategic and tactical Interactive marketing program support/development

National Association of Colleges and Employers (NACE) (JobWeb)
NACE
Bethlehem, PA
1994-1997

Asst. Art Director / Webmaster (JobWeb.com)
Pioneered first-generation eRecruiting website JobWeb in early 1995
Named consistently top ten Job websites nationally from 1995-1997

Freelance Designer & Computer Pre-Press Specialist
Allentown, PA
1990-1994

Freelance
Freelance Designer & Computer Pre-Press Specialist | Self Employed and American Color, Inc.

Interests & Miscellaneous:
Eagle Scout (1985); Writing; Screenwriting; Acting; Photography; Hockey; Weightlifting; Martial Arts;
Outdoors; Painting; Technology

References/URLs available upon request.